It was the generation that never wanted to grow old, but they did. Even so, they are doing it in style with genuine diamond jewelry and a sense of fashion that keeps them fresh and confident, whether they're retired or not. This demographic has always had a keen sense of style from the stage when they were flower children to their corporate years as young urban professionals. Now, they're heading into the sunset and they continue to do it with class.
Still Confident
Boomer women are not giving up their executive style, even if they're retired. They adore having a sense of power and control and seek to establish it with bright, bold, outfits in a single color. They're enamored of silks and satins, and love the look and feel of traditional classic jewelry. In fact, the jewelry becomes even more important as they seek to recapture some of the sparkle of youth and to bring attention to their more positive features. This is still a very image conscious group and they're not going to let age stop them from expressing their sense of style.
Relaxed Shoes
The pumps are gone and open-toed shoes with short heels are showing how they've learned to be a little more relaxed in their style choices. It may even seem a throw back to the grand classic Hollywood style of yesteryear.
Splurging on Themselves
As usual, even with 401Ks down and investment losses, this group continues to splurge on themselves. They favor genuine jewelry pieces that can increase in value over time due to precious metals like gold or genuine stones, like diamonds. While they're very traditional in the types of materials in their jewelry, they're far more open to statement pieces and modern design style. As the recovery continues to take hold and this group feels more secure about their retirements, they will start to spend even more on discretionary stylish pieces that make them feel good about themselves.
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